Legal & Policies

Information you provide directly:

• Name, email address, and phone number when submitted through an inquiry or contact form
• Email address when you subscribe to our newsletter or advisory content
• Business name, website, and project details shared during discovery calls or correspondence
• Any other information you voluntarily provide when reaching out to us

Information collected automatically:

• Pages visited, time on site, and navigation paths
• IP address, browser type, operating system, and device type
• Referring URLs and general geographic region
• Session and interaction data collected through analytics and behavior tools (see our Cookie Policy for full details)

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We do not collect payment information through this website. Any invoicing or payment processing is handled through third-party platforms that maintain their own privacy policies

We use the information we collect for the following purposes:

• Responding to inquiries and evaluating potential client engagements
• Delivering newsletters and advisory content you have opted into
• Sending relevant communications about our services (where you have consented)
• Analyzing website usage to improve site structure, content, and performance
• Understanding how visitors discover and navigate our site
• Complying with legal obligations and protecting our rights and interests

We do not sell, trade, or transfer your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers and contractors who assist us in operating our website or delivering our services — bound by confidentiality obligations
• Legal authorities, in response to lawful requests, subpoenas, or to protect our legal rights and interests
• Business transfers, in the event of a merger, acquisition, or sale of assets, where your information may be part of the transferred assets

We will never add you to an email list without your explicit consent. Submitting a contact form does not constitute consent to receive marketing communications.

We use Microsoft Clarity to better understand our users' needs and optimize our digital infrastructure. Microsoft Clarity is a technology service that helps us understand how visitors experience our site — including time spent on pages, links clicked, and patterns of engagement. This data enables us to build and maintain our site with forensic intentionality.

By using our site, you consent to Microsoft Clarity's collection and use of your data in conjunction with Microsoft's privacy policy. Microsoft Clarity may collect data such as mouse movements, clicks, scrolling behavior, and page interactions. This data is used solely to improve site performance and user experience.

You can learn more about how Microsoft Clarity handles data at Microsoft's Privacy Statement. To opt out of Microsoft Clarity tracking, you may adjust your browser settings or use the Microsoft opt-out page.

If you subscribe to our newsletter or advisory content, we will send you periodic emails related to brand strategy, creative direction, and our studio's work. You may unsubscribe at any time using the link included in every email we send.

We use a third-party email platform to manage our subscriber list and send communications. That platform processes your name and email address on our behalf and is contractually bound to protect your information.

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure — including encrypted transmissions and access controls. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by applicable law. Inquiry data is retained while an engagement is active or under consideration. Email list data is retained until you unsubscribe.

You have the right to access, correct, or request deletion of the personal information we hold about you. To exercise any of these rights, please contact us at the address below. We will respond to valid requests within 30 days.

You may also opt out of marketing communications at any time by following the unsubscribe instructions in any email we send, or by contacting us directly.

Our website may contain links to third-party websites for reference or convenience. We are not responsible for the privacy practices, content, or availability of those sites. We encourage you to review the privacy policies of any external sites you visit.

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically. Your continued use of our site following any update constitutes acceptance of the revised policy.

For questions, concerns, or requests regarding this Privacy Policy, please reach out:

Salt & Wyld
Chattanooga, TN
Info@saltandwyld.com